Official Rules

1. Eligibility: Atomic Brands “Monaco UFC #1” Promotion (the “Promotion”) is open to legal residents of the fifty (50) United States and District of Columbia (excluding West Virginia) who are at least twenty-one (21) years old at the time of entry (the “Entrant”).  Persons in any of the following categories are not eligible to participate or win a prize:  (a) persons who are employees, officers or agents of Sponsor or Administrator (as defined below) and their respective parent companies, affiliates, divisions, subsidiaries, suppliers, distributors, prize providers and the service agencies or independent contractors of any of the above organizations; (b) suppliers, distributors, or retailers of alcohol beverage products, and any other alcoholic beverage industry members; (c) individuals engaged in the development of, the production or distribution of materials for, or the implementation of this Promotion; or (d) agents, officers, employees of, family members of (where “family member” means a spouse, parent, sibling, child, son-in-law, daughter-in-law, and lineal descendants, including those by adoption), persons in the immediate family of, or persons living in the same household as any person in any of the preceding categories (a) through (c).  Subject to all applicable federal, state, and local laws and regulations.  Void in West Virginia, outside of the fifty (50) United States, District of Columbia and wherever else prohibited by law.  Participation constitutes Entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to the Promotion.  Winning a prize is contingent upon fulfilling all requirements set forth herein.  

2. Sponsor:  Atomic Brands, 117 S Cook Street #347, Barrington, Il, 60010.

3. Administrator: Optivate Agency Inc., 4403 Oleander Dr, Ste C #251, Wilmington, NC  28403. 

4. Timing:  The Promotion begins on February 1, 2025 at 12:00 AM Eastern Standard Time (“ET”) and ends on March 15, 2025 at 11:59 PM ET (the “Promotion Period”).  Administrator’s computer is the official time-keeping device for the Promotion. 

5. How to Enter:  This Promotion has; (a) an initial entry method (“Initial Entry”); and (b) bonus entry methods (each, a “Bonus Entry”).  All Entrants must first enter via the Initial Entry method prior to receiving Bonus Entries.

1. Initial Entry Method:
   1. Visit ufcmonacosweeps.com (the “Website) and follow directions to enter this Promotion. Entrants must fully complete and submit all required information on the online entry form to be eligible, including, name, state, email, and phone in order to be entered into the drawing.  Incomplete entries are void. Entrant must come back each day of the Promotion to complete the online entry form to receive one (1) entry per twenty-four (24) hours.
2. BONUS Entry Methods: Entrant must submit an Initial Entry in order to obtain Bonus Entries. Instagram: In order to enter via Instagram, you must be a registered Instagram user and your profile setting must be set to “public”.  To become a registered user of Instagram, create an account on Instagram at www.instagram.com. 
   1. Follow: Click on “Follow us on Instagram” on the Website during the Promotion Period to follow @drinkmonaco and receive the number of Bonus Entries as outlined.
   2. Visit: Click on “Visit us on Instagram” on the Website during the Promotion Period to visit @drinkmonaco and receive the number of Bonus Entries as outlined per twenty-four (24) hours.

Limit:  Entries are limited to two (2) per person per twenty-four (24) hours based on the entry methods (an Entrant may only enter with one email address– additional entries by the same person via additional email addresses will be void and subject Entrant to disqualification). 

Any attempt by any Entrant to obtain more than the stated number of entries by using multiple/different email addresses, social media accounts. identities or registrations, or any other methods will void that Entrant’s entries and that Entrant may be disqualified.  Use of any automated, robotic, repetitive, programmed or similar entry methods or agents to participate is prohibited and will result in disqualification. 

In the event of a dispute as to any participation, the authorized account holder of the email address or the email address of the social media account used to enter will be deemed to be the Entrant. “Authorized account holder” of the email address is defined as the natural person who is assigned to an email address by an Internet Access Provider, on-line service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted e-mail address.  A potential prize winner may be required to show proof that they are the authorized account holder or resident of the physical address provided at the time of entry. All entries submitted become the sole property of Sponsor and will not be acknowledged or returned. 

Without limitation, Sponsor reserves the right in its sole discretion to disqualify any Entrant whose Instagram account that, in its sole opinion, refers, depicts or in any way reflects negatively upon the Sponsor, the Promotion or any other person or entity, does not comply with these Official Rules, or if Sponsor receives notification about any potential infringements or breaches of law or any other reason set forth herein.

Normal Internet access and usage charges imposed by Entrants online service will apply. If Entrant participates from a mobile phone, such activity will be subject to the charges pursuant to their wireless service provider’s rate plan. Entrant further understands that by participating via mobile phone, the Sponsor may contact them via mobile phone, which will be subject to the charges pursuant to their wireless service provider’s rate plan. Please consult wireless service provider for more information. Entrants are solely responsible for any related equipment and Internet access charges, if any. Message and data rates may apply for entries submitted via mobile devices. Check your mobile plan for rates/details.

6. Winning/Odds:  On or about March 18, 2025, one (1) grand prize winner (the “Grand Prize Winner”) and twenty (20) first prize winners (each a “Frist Prize Winner”) will be selected in a random drawing from among all eligible entries received during the Promotion Period. Odds of winning are dependent upon the number of eligible Entrants during the Promotion Period.  Administrator is an independent judging organization whose decisions as to the administration and operation of the Promotion and the selection of the potential prize winners are final and binding in all matters related to the Promotion.

7. Prize Notification: Potential prize winners will be notified via email on or about five (5) days following the Promotion end date (the “Notification”).  If a potential prize winner cannot be contacted or does not respond to the Notification, if they are otherwise ineligible as determined by the Sponsor or the Independent Administrator in their sole discretion, or if they refuse to accept the prize, then such potential prize winner forfeits their right to the prize and the prize will not be awarded.  Administrator will make three (3) attempts to confirm all potential prize winners.  In the event not all potential prize winners are not confirmed after making three (3) attempts those prizes will not be awarded.  

To become the Grand Prize Winner, the potential Grand Prize Winners must comply with these Official Rules, and upon Notification, must complete and return the Required Documents (as defined in the “PRIZE CLAIMS” section of these Official Rules) in order to claim the prize.

To become the First Prize Winner, the potential First Prize Winner must comply with these Official Rules, and upon Notification, must complete and return the prize claim form sent via email in order to claim the prize.

The awarding of the prize is subject to verification by the Sponsor whose decisions are made based at their sole discretion.  Sponsor’s interpretation of these Official Rules is final and binding in all respects. The potential prize winner is not a prize winner of any prize until their eligibility has been verified by Sponsor. No more than the number of prizes outlined in these Official Rules will be awarded.

8. Prizes:

Grand Prize: Grand Prize Winner will receive a trip to a UFC fight of their choice (the Grand Prize”).  Grand Prize is inclusive of: i) airfare for Grand Prize Winner and one (1) guest to/from a major airport closest to Grand Prize Winner’s residence and the UFC fight location, ii) two (2) nights hotel accommodations (one (1) room, double occupancy) at a hotel to be determined by the Sponsor, and ii) two (2) tickets to a UFC fight of their choice in the United States. The Grand Prize has an approximate retail value (“ARV”) of $4,600. 

First Prizes:  Twenty (20) First Prize Winners will each receive an $80 Pay Per View code to a UFC fight of their choice. Total ARV of each First Prize is $80. Total ARV of all First Prizes is $1,600.

Total ARV of all prizes is $6,200.

Grand Prize Winner will be required to travel before December 31, 2025.  If the Grand Prize Winner is unable to travel, Grand Prize Winner forfeits their right to the Grand Prize and no compensation will be awarded.  Grand Prize Winner must provide the Sponsor/Administrator with a minimum of six (6) weeks notification prior to a UFC fight date.  Tickets, accommodations, certificates if any, are subject to the terms and conditions of issuer and will not be replaced by Sponsor if lost, stolen, misplaced, damaged or destroyed. Sponsor will be solely responsible and determine any round-trip coach-class air transportation for Grand Prize Winner and guest.  Guest must be 21 years of age or older.  Grand Prize ARV may vary, depending on the point, date and time of departure. Any difference between ARV and actual value will not be awarded as cash or otherwise. Grand Prize must be accepted as a whole or will be forfeited in its entirety. All travel arrangements must be made through the Sponsor and a travel agent or entity selected by Sponsor. Grand Prize Winner will be responsible for any additional transportation, excursions, tips or gratuities, fuel, parking, beverages, telephone calls, overages, baggage fees, extras and any other incidental costs or expenses not specifically stated herein as being included. The Grand Prize Winner’s stay shall be subject to certain terms and conditions which they will be required to acknowledge, respectively, upon their arrival. Specific air carrier(s) and other trip specifics are selected at the sole discretion of the Sponsor.  All travel is subject to availability and other restrictions may apply. Travel must originate and end at the same major gateway airport.  Grand Prize Winner will be required to obtain and maintain all required travel documents and all insurance (including health, liability and any other insurance). Grand Prize Winner acknowledges and agrees that the Sponsor and Administrator are not providers/carriers of transportation, or insurance providers. No changes will be made to travel details once any element(s) of the travel arrangements have been booked.  No frequent flier miles will be earned on any element of travel.  Grand Prize conditions may be added or modified by Sponsor or its designee.  Sponsor is not responsible for any changes of any element of prize, nor are they liable for any expenses incurred as a consequence of flight/event changes, cancellation or delays. Travel is subject to capacity controls, availability, and certain other restrictions, all of which are subject to change. Any unclaimed and/or unused element of the prize, or any element thereof, will remain the property of Sponsor or its designee.  A Grand Prize Winner later found ineligible or non-compliant will be immediately required to return and forfeit any prize awarded. In the event Grand Prize Winner  or guest engages in behavior that, as determined by Sponsor (or its designee) in their absolute discretion, is obnoxious or threatening, dangerous, illegal or that is intended to annoy, abuse, threaten or harass any other person, or may cause harm, property damage or any other loss, Sponsor reserves the right to terminate the trip early, in whole or in part, and to send the Grand Prize Winner and guest home with no further compensation. 

Products or any other element received as a prize may not be resold, auctioned, bartered, or placed into any other unauthorized channels of distribution. Any prize pictured in advertising or promotional materials is for illustrative purposes only and may not be the actual prize awarded.

Tickets are subject to the rules and regulations (including any COVID restrictions, regulations or policies).  Any prize pictured in advertising or promotional materials is for illustrative purposes only and may not be the actual prize awarded. PRIZE IS AWARDED “AS IS” WITHOUT WARRANTIES, EXPRESSED OR IMPLIED, AS TO THEIR QUALITY OR CONDITION AND SPONSOR EXPRESSLY DISCLAIM ANY WARRANTY OF MERCHANTABILITY, SUITABILITY OR FITNESS FOR A PARTICULAR PURPOSE.

Prizes are nontransferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize for one of equal or greater value if the designated prize should become unavailable for any reason.  Prize winners are responsible for all taxes and fees associated with the prize award, receipt and/or use. 

9. Release:  In exchange for the right to participate in the Promotion, prize winners agree to release and hold harmless Sponsor, Administrator and their respective parent companies, subsidiaries, affiliates, divisions, suppliers, distributors, advertising/promotion agencies, and each such company’s officers, directors, employees, and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in or in connection with the Promotion or receipt or use or misuse of any prize.  Released Parties are not responsible for technical, hardware, network connections or incomplete or delayed computer transmissions, regardless of cause.  The releases hereunder are intended to apply to all claims not known or suspected to exist with the intent of waiving the effect of laws requiring the intent to release future unknown claims. 

10. Publicity:  Except where prohibited, participation in the Promotion constitutes the prize winner’s consent to Sponsor’s and its agents’ use of the prize winner’s name, likeness, photograph, voice, quotes, statements, opinions, biographical information and/or hometown and state for promotional purposes in any media now known or hereinafter invented, worldwide, without further payment or consideration. By participating in the Promotion, prize winners agree that their name, image or likeness may be electronically displayed via the Internet or other form of digital dissemination, extending to all manner and media whatsoever, throughout the universe in perpetuity, free and clear of any claims for royalties, residuals or other compensation.  All Entrants understand and agree that any recourse or claim for damages based on Sponsor, Administrator, prize providers or their agents’ use of prize winner’s name, image, information or likeness in accordance with this paragraph is hereby expressly and forever waived, and that such express waiver does and shall bind all heirs, survivors, successors, transferees, licensees and assigns of my right of publicity. 

11. General Conditions:  Sponsor reserves the right to cancel, suspend and/or modify the Promotion, or any part of it, without notice, for any reason at Sponsor’s sole discretion, including in the event of any fraud, technical failures or any other factor beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the Promotion, as determined by Sponsor. Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Promotion or to be acting in violation of these Official Rules, any other promotion or applicable law, or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Promotion may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.  Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. By entering the Promotion and accepting a prize, the prize winner agrees to maintain their behavior in accordance with all applicable laws and generally accepted social practices in connection with participation in the Promotion or prize-related activity.  Prize winner understands and agrees that Sponsor has the right, in their sole discretion, to disqualify the prize winner if they violate the policies of these Official Rules; and, in such a case, the prize winner will forfeit all remaining elements of the prize and still be solely responsible for all taxes and other expenses related to the prize.

12. Limitations of Liability:  The Released Parties are not responsible for:  (a) any incorrect or inaccurate information, whether caused by Entrants, printing errors or by any of the equipment or programming associated with or utilized in the Promotion; (b) technical failures of any kind, including, but not limited to malfunctions, interruptions, traffic congestion, or disconnections in phone lines or network hardware or software whether originating with Entrant, Sponsor, or any third party; (c) unauthorized human intervention in any part of the entry process or the Promotion; (d) technical or human error which may occur in the administration of the Promotion or the processing of entries; (e) late, lost, undeliverable, misdirected, illegible, damaged, postage due, incomplete, incorrect, stolen entries; or (f) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from Entrant’s participation in the Promotion or receipt or use or misuse of any prize.  If for any reason an Entrant’s entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, Entrant’s sole remedy is another entry in the Promotion, unless it is not possible to award another entry due to the date of discontinuance for any or all of the prizes offered herein. In the event of a discontinuance of the Promotion, or any part of it, for any reason, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance, and in no event will more than the number of prizes stated in these Official Rules be awarded. 

13. Disputes:  THIS PROMOTION IS GOVERNED BY THE LAWS OF THE UNITED STATES AND THE STATE OF NEW YORK, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES.  As a condition of participating in this Promotion and/or accepting an awarded prize, each Entrant agrees that any and all disputes that cannot be resolved between the parties and causes of action arising out of or connected with this Promotion shall be resolved individually, without resort to any form of class action, exclusively before a court located in New York having jurisdiction.  Further, in any such dispute, under no circumstances will Entrant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental, or consequential damages, including reasonable attorneys’ fees, other than Entrant’s actual out-of-pocket expenses (i.e., evidenced costs associated with entering this Promotion), and Entrant further waives all rights to have damages multiplied or increased. 

14.  Winner List:  For the name of the prize winners, send a self-addressed, stamped envelope by April 18, 2025 to “Monaco UFC #1” Promotion Optivate Agency Inc., 4403 Oleander Dr, Ste C #251, Wilmington, NC  28403.  Prize winner’s first name, last initial, city and state will be published in the winner’s list. Requests will be fulfilled after the prize winners are verified.

Atomic Brands Monaco. Drink responsibly. ©2025 House of Monaco, Barrington, IL.